“I stopped wearing lippy 2 years ago, and I'm shocked, no idea how the pH tech works but I feel 30 years younger ✨”
RADIANCE PH ADJUSTING LIPSTICK
RADIANCE PH ADJUSTING LIPSTICK
- Adapts to your natural lip tone
- Stays on through coffee & meals
- Doesn't settle into fine lines
- Infused with Squalane & Jojoba Oil
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Try it risk-free for 60 days
If you're not totally in love with the lipstick, we will refund you 100%.
What ingredients are used?
Radiance blends Petrolatum & Mineral Oil to lock in moisture, Beeswax for protection, Vitamin E and Hyaluronic Acid for hydration, plus trace 24K Gold for a luxe antioxidant finish.
I have very dry lips — is this okay?
Yes. Radiance works like a tinted balm, not a drying matte. It hydrates while adding colour, keeping lips soft all day.
Will it work with my skin tone?
Its pH-adaptive formula reacts with your body chemistry, creating a shade that naturally complements your skin tone.
What if I don't like the colour?
You're covered by our 60-day money-back guarantee. Less than 1% of customers request a return.
How long does the colour last?
Once developed, the colour lasts up to 8+ hours. Water-resistant and fades evenly.
Is the colour-change safe?
Dermatologist-tested, vegan, cruelty-free, and made with natural pH-reactive botanicals.
Is it fragrance-free?
100% fragrance-free and flavour-free. Safe for sensitive lips.
Shipping & Returns
All orders are processed within 1–2 business days. Delivery speed depends on your location:
- United States: 4–7 business days
- United Kingdom: 4–7 business days
- International orders: 5–9 business days
Join 100,000+ Women
Filter reviews by your biggest lip concern:
“I've tried every long-wear formula out there and they all cracked or bled. This one held up all day and my lips actually felt sooo healthy!”
“My sister and I applied it at the same time just to test it. She got a deep rose, I got a muted pink. Still can't get over it, it works!!!”
“Never thought a lipstick could match my skin tone this perfectly. Doesn't bleed and stays on ALL DAY. Threw all my old lipstick out, I'm in love 😍”
“I always buy the wrong lipstick and look crazy. But this stuff changed into a gorgeous soft pink right on my lips. No idea how it works but I'm obsessed!”
“I'm so tired of guessing my shade online and wasting money. This turns into a deep berry on me and a soft pink on my daughter. It just works!”
“I gave up on lipstick years ago because bold colors make thin lips look harsh. But this gives me a soft, natural rosy tint I actually love!!”
“No more swatching 10 shades at Sephora! This instantly turns into the perfect pinky-red for my skin tone. So easy!!”
“As I've gotten older, my lips are constantly dry and flaky. Regular lipsticks look terrible on me now. But this feels exactly like a rich, buttery balm!!”
“I hate that tight, cracked feeling from most long wear lipsticks. This doesn't do that at all. My lips stay soft and can actually breathe!!”
“I threw out all my old chapsticks. This is the only thing I use on my lips now! The color is pretty, but the hydration is why I am hooked.”
“Usually my lips peel after wearing normal lipsticks. Not with this! It is so moisturizing and comfortable all day!!”
“I put this on at 7 AM before work. I drink coffee, eat lunch, and talk to people all day long. At 8 PM, the color is honestly still totally flawless!”
“I finally found a lipstick that doesn't leave half its color on my coffee mug!! It literally bonds to your lips and does not move an inch!!”
“Wore this to an outdoor wedding. Ate greasy food, drank champagne, and danced all night long. Didn't touch up once and it stayed perfect!”
“I kissed my husband on his way out the door and absolutely zero color transferred onto his face! I'm sold for life!”
5 Reasons Why
127,000 Women Ditched Regular Lipstick
Our pH-reactive formula adapts to your unique skin chemistry, creating your perfect signature shade in just 30 seconds.
Our deeply moisturizing formula infused with essential botanicals keeps your lips hydrated and visibly plump. Featuring our new zero-bleeding technology made for mature lips. Our customers report 14h+ daily wear.
Engineered for long-lasting performance. Customers report a flawless look, without smudging, feathering, and transfer throughout their day.
Glides on smoothly to fill in fine lines, delivering a lightweight, second-skin finish that beautifully enhances your natural lip texture.
Carefully crafted with 100% cruelty-free, vegan ingredients. Pure, safe, and gentle formulas you can feel confident about wearing daily.
Just 3 Simple Steps
to Your Signature Shade
Apply
Wait 60 seconds
Glow all day
Why 94% Of Women Never Go Back to Traditional Lipstick
Traditional lipsticks were formulated for 20-year-old skin. See why our pH-adaptive formula works with your skin, not against it.
RADIANCE
- Included: Custom Colour Match
- Included: Hydrating Formula
- Included: Natural Finish
- Included: Works for All Skin Tones
- Included: Clean Ingredients
- Included: Long-Wearing
- Included: No Shade Guessing
Traditional Lipstick
- Not included: Custom Colour Match
- Not included: Hydrating Formula
- Not included: Natural Finish
- Not included: Works for All Skin Tones
- Not included: Clean Ingredients
- Not included: Long-Wearing
- Not included: No Shade Guessing
Frequently Asked Questions
Unlike normal lipsticks that sit on top of your lips like paint, Radiance is completely different. It reacts to your 37.5°C body heat and bonds directly to your lip line. Because there is nothing sitting loosely on the surface, it will never bleed, feather, or travel into your fine lines. You won't even need to use a lip liner!
It gives you up to 14 hours of perfect wear. Just apply it once, wait 30 seconds for it to bond to your unique chemistry, and you are done for the day. No more checking the mirror, and no more reapplying after every meal or cup of coffee.
Not at all! Normal long-lasting lipsticks stay on by sucking the moisture out of your lips, leaving them cracked and tight. Radiance does the exact opposite. It locks in deep hydration all day long, giving you beautiful, lasting color with zero dryness or tightness.
You don't have to guess anymore! Radiance uses smart technology that reacts to your lips' unique pH levels. Within 30 seconds, it automatically creates a custom, perfect shade that is made just for you. You can finally say goodbye to that drawer full of expensive lipsticks you bought but never wear.
Yes, it is incredibly safe and gentle. Our modern formula is 100% vegan, cruelty-free, and safe for very sensitive lips. Instead of harsh chemicals, it uses smart pigment technology and natural hydrators, plus a touch of 24K gold, to keep your lips soft, healthy, and looking youthful.
We know you've probably been burned before, which is why we offer a 60-Day Money-Back Guarantee. You have two full months to wear it in your real life. If it doesn't completely stop the bleeding, or if you just don't love your custom color, we will give you a full refund, no questions asked. You have absolutely nothing to lose.
Worldwide Shipping
Processed within 1-2 days from our USA center. Track & Trace included.
60-Day Guarantee
Try it risk-free. Not totally in love? Return it for a 100% full refund, no questions asked.
Secure Checkout
Encrypted SSL security supporting Apple Pay, PayPal, Visa, and Mastercard.
Dedicated Support
Our dedicated support team is available for any questions. Contact our team.
M
It does not work no changing color or moisture, feels greasy for maybe 1/2 an hour
A
Item has been delivered to wrong address & no one is getting back to me with an outcome very poor service
A
I've gotten more compliments on my lips in the past month than in the past year! Everyone asks what shade I'm wearing and I love telling them it's custom-made by my own body chemistry. The look on their faces! Already converted my whole office.
S
I literally never wore lipstick because I could never find the right shade and hated the feeling. This changed everything. It's so lightweight I forget I'm wearing it, and the colour is exactly what I'd choose if I could custom-mix my own. Now I won't leave home without it. My partner says I seem more confident and he's right!
G
Love the color it gives me
L
Best lipstick ever
E
I've literally spent hundreds on lipsticks trying to find my perfect pink. This one tube replaced my entire collection! It turns into this gorgeous rosy shade that looks like I was born with it. My lips feel so soft too - nothing like those matte lipsticks that made my lips look like the Sahara desert. Already bought 4 more as gifts!
V
Made my lips look horrible. And the color faded after 30 min.
J
perfect for me as I hate 💄 lipsticks.
T
The color goes to coral for my taste
A
The color does not stay, and so light barely see any color.
A
Terrible taste and do not care for the colour it produces
J
Very disappointed it turns bright Red on me, being a senior and of light complexion not at all flattering, I was hoping for a more neutral tone. Not happy.at all with this purchase.
A
I love this lipstick!! I've always worn lipstick and loved it. But then you age and your mouth starts wrinkling.and you look like Yoda off of Star Wars! But your.lipstick has brought back a lovely color to my lips! I've bought 4 now so I don't run out!! I'd love to know.whats in it that does this magic!! Maybe Yoda needs some-you think?? Lol
Thank you so much@
Rebekah Hampton
A
A bit disappointed as doesn't stay on̈ you lips as long as the advert makes out.
A
I haven’t received my package so how I’m supposed to leave the review
F
according to add this lipstick last all day it does not even last 1 hour
D
Didn’t like the colour and can see the colour in clear no colour lip stick wasn’t what was advised
E
LOVEEEEEEE
J
Perfect for everyday
N
The color is stunning
Z
As a mum of 3, I have exactly 2 minutes to get ready. This lipstick is my secret weapon! Swipe it on while making school lunches and by the time I'm in the car, I've got this lovely natural tint that makes me look human again. No mirror needed because it always looks right. Genius!
K
At 52, matte lipsticks are NOT my friend anymore. This gives me colour without that awful dry, ageing look. It's glossy without being sticky and the shade it creates on me is sophisticated but youthful. My daughter keeps stealing it because she says it makes her look "expensive" lol!
N
You know that drawer full of lipsticks you wore once? Yeah, I had three of those. This one lipstick literally works for every occasion - subtle for work, buildable for nights out. It's like it knows what I need! Plus my husband loves that it doesn't leave marks on his cheek. Win-win!
J
OK I thought this was going to be another gimmick like those mood rings from the 90s. But WOW. Put it on and within seconds it turned into this perfect berry shade that I've been searching for my whole life. My sister tried it and hers turned more coral-pink. Same lipstick, different shades. Mind = blown. The staying power is incredible too - survived my flat white AND avo toast this morning!
O
Shopping for lipstick used to give me anxiety. Store lighting is terrible and everything looked different at home. This takes all the stress away. Clear tube, no guessing, perfect result. Why didn't someone think of this sooner?!
E
I really love this color-changing lipstick! It goes on smooth, feels super moisturizing, and gives a natural pink shade that adjusts perfectly to my lips. It’s lightweight, long-lasting, and doesn’t feel sticky at all. I also love the crystal design—very cute and elegant. Definitely worth it and great as a gift too. Highly recommend!
A
I react to everything but this formula is so gentle. No tingling, burning or peeling. Just soft, hydrated lips with the prettiest pink shade. I can even wear it to bed as a treatment. Holy grail status!